A lifetime of travel hanks to one contest
The story behind Travel for Life

Reading time: 2 min

As Connections celebrates its 40th anniversary, we are not only looking ahead but also taking a moment to reflect on the stories that have helped shape our journey. Some stories begin with a faraway destination. Others start with an unexpected phone call.

For Jeroen and Fleur, the adventure began with a contest. First came a calculated attempt to participate, then a missed phone call. What followed became a story that has now lasted for more than 15 years: a story filled with distant destinations, family moments, and memories that continue to inspire.

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From one contest to a lifetime of travel

In 2011, Connections celebrated its 25th anniversary with the Travel for Life competition. Customers who booked a trip could participate by answering a multiple-choice question.

For Jeroen and Fleur, it was far more than a simple entry. They approached it strategically, carefully analyzing the question, weighing their chances at different stores, and making a deliberate choice. Their strategy paid off.

The winning phone call almost never happened. An unknown number called several times but was ignored. Eventually, the call was answered, and everything changed. On the other end of the line was the news that they had won.

 

“We literally jumped for joy.” – Jeroen

 

Even today, that feeling returns whenever they book a new trip.

At the time, they did not realize that this was not simply a prize for one holiday. It was the beginning of an entirely new way of life.

From dream to family tradition

What started as a unique opportunity soon evolved into an annual tradition: at least one long-haul family trip every year. A shared goal to look forward to, plan for, and experience together.

During the early years, the family often travelled throughout Asia. Destinations such as Southern Thailand and Bali left a lasting impression, not only because of their natural beauty but also because of their atmosphere, the people they met, and the sense of freedom they experienced.

For them, travel has never been only about destinations. It is about experiences.

Costa Rica, visited shortly after the pandemic, offered everything they were looking for: adventure, breathtaking nature, and precious family time together again. The Philippines brought another unforgettable chapter, including a boat trip from Puerto Princesa to Coron, overnight stays in simple island base camps, and days spent snorkeling in crystal-clear waters.

There was no luxury involved, just authentic experiences. And that is exactly what made it so memorable.

Sometimes, unexpected bonuses became part of the story as well. During the year they won, their summer holiday had already been planned, which meant they suddenly found themselves enjoying an extra city break in New York.  A bonus that made the adventure even greater.

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Discovering the world through their children’s eyes

Their children quite literally grew up exploring the world. From a young age, they travelled from continent to continent alongside their parents.

“At first, they probably didn’t realize how special these trips were. It was during the pandemic that they discovered travelling could be very different, for example by car. Today, travel has truly become a shared passion for our entire family.” – Fleur

Since then, the family has consciously chosen active and adventurous holidays. Rather than staying in one place, they prefer exploring, discovering, and immersing themselves in new cultures. Back home, the journey continues.

Every year, they create a photo album filled with moments, stories, and small joys that together tell one larger story.

We always enjoy looking through them together and reliving those memories.” – Jeroen

Vietnam Is Calling Again

This summer, Vietnam is once again on the itinerary. Having already explored the north and south of the country, the family is now ready to discover the central region.

Why return?

“We previously visited both Northern and Southern Vietnam and absolutely loved the experience. Central Vietnam is still missing from our list. In addition, the country offers enough variety and activities to keep our teenagers engaged and excited.” – Fleur

Vietnam combines vibrant cities, spectacular landscapes, outstanding cuisine, and a unique atmosphere. More importantly, it continues to offer new experiences, even for returning visitors.

This time, they have chosen an even more adventurous way of travelling: overnight trains and sleeper buses. The idea came from friends and immediately sparked their curiosity.

“When we looked into it, we were fascinated by how comfortable the sleeper buses seemed. It’s also an efficient way to travel because you move during the night and avoid wasting valuable time on additional flights.” – Jeroen

What are they most looking forward to?

“The combination of delicious food, the unique atmosphere, and spending quality time together as a family. This trip will be extra special because we’ll be staying in different places and spending several nights travelling by bus and train.” – Fleur

When it comes to souvenirs, they prefer to travel light.

“We deliberately avoid bringing souvenirs home. For us, the experiences themselves are the most valuable keepsakes.” – Jeroen

Because, in their eyes, true wealth lies in memories.

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More than a travel company

Over the years, Connections has become much more than a travel partner for Jeroen and Fleur. It has become a name associated with memories, trust, and connection. 

“The name Connections immediately gives us a positive feeling. It makes us smile. We genuinely feel connected to the company and sometimes even see ourselves as ambassadors.” – Fleur

They proudly share their story with fellow travellers, hotel staff, and even people they meet on airplanes. Those conversations often lead to inspiration for future adventures.

What makes Connections special to them is the combination of accessibility, quality, and personal service.

“For us, it feels familiar, accessible, and consistently high quality.” – Jeroen

Or, as they describe it best themselves:

“A travel specialist that helps people make their dreams come true, with a strong focus on experiences and personal service.” – Jeroen & Fleur

Travel as a way of life

What began as a carefully considered contest entry evolved into a travel story with no end date. Not one destination. Not one trip. But a lifetime filled with meaningful experiences and unforgettable moments.

Vietnam is therefore not the end of the journey, it is simply the next chapter. And we cannot wait to hear the stories that follow.

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