Jeong: The genuine warmth behind every smile in South Korea

Reading time: 2 min

Where kindness is more than a gesture

In South Korea, true connections go far beyond common courtesy. It is a way of life. From a shopkeeper handing you tteok with both hands to a stranger helping you find the right train, kindness always feels effortless, unspoken and sincere.

South Korea has a word for this bond: jeong. It stands for affection, empathy, a shared warmth, an invisible thread that connects people. Once you have experienced that feeling, you will understand why travellers so often fall in love with this beautiful country.

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Shared moments in the city

In Seoul, jeong hides right in front of you. Office workers share street food after sunset, students laugh while enjoying steaming bowls of kimchi jjigae, and elderly passengers offer a seat on the metro with a gentle nod. Amidst the neon and the rush of daily life, there is a human softness that slows everything down. Stop by a local café in Ikseon-dong or join a cooking class in the courtyard of a hanok, and you will quickly notice that conversations with locals flow as naturally as the tea they pour for you.

The silence of the past

New connections arise outside the capital. In Gyeongju, families walk through ancient temple grounds where their ancestors once prayed; in Jeonju, artisans teach travellers how to fold hanji paper or ferment kimchi, quietly passing down centuries-old traditions. Every gesture, every shared story, keeps the soul of jeong alive.

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The soul of hospitality

In the countryside, this sense of connection deepens into genuine care. During a temple stay, monks greet you with serenity and invite you to follow their rhythm of mindfulness. In coastal towns and cities like Busan, fishermen share their fresh catch without saying a word. It is not about service, but sincerity, that feeling of being welcomed not as a visitor, but as part of something greater.

You leave Korea with suitcases full of memories, but it’s the gentle warmth of jeong that stays with you long after.

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